There are many tools available to you when you start your pay-per-click campaigns. One of these tools is the Keyword Planner, which you can use to discover keywords, ad groups, and more. The tool also provides you with a rough estimate of starting bids and budgets.
Another tool is the Display Planner, which is a free tool for planning your Display Network campaigns. With this tool, you can discover and plan thousands of new websites, videos, apps, and more. Follow our Pay-Per-Click Articles below for more useful Pay-Per-Click PPC Tools and Tips: